Comments for Strategic Insights - We've Got Ideas

Comment on O…M…G. by Bill Cokas

Bill Cokas — Mon, 22 Feb 2010 16:45:27 +0000

Sadly, your probably right. (See what I did there?)

Comment on O…M…G. by jhoysi

jhoysi — Mon, 22 Feb 2010 16:20:52 +0000

More accurately, it was probably one of those “no one will notice anyway” type moments.

Comment on Google Buzz Released by Josh Gibbs

Josh Gibbs — Wed, 10 Feb 2010 16:49:33 +0000

It does seem to be a bit more of the same thing, but you never know with Google what their grand plan is. Before Google Voice came about, they had started purchasing and forming partnerships VoIP companies, then they bought Grand Central (to form Google Voice) and THEN they released Android. This took place over about 4 years. You never know what’s up their sleeves.

What’s more, I think, is that it will be driving innovation for future advancements both in Google and other leaders. This may fall to the wayside, but something else may come out of it that lasts.

Comment on Google Buzz Released by Bill Cokas

Bill Cokas — Wed, 10 Feb 2010 15:23:33 +0000

Worth checking out, when it comes from a category leader and known innovator. But is it too late? Probably not, the way the landscape is shifting daily. Not sure about the name, though.

Comment on Engage Your Customers in Social Media; It’s Important by Josh Gibbs

Josh Gibbs — Thu, 04 Feb 2010 23:07:50 +0000

I bet a big part of their dismay is also related to their lack of audience insight. They probably think that pushing out content about “their business” is the only option or simply cannot think outside that realm.

A good example is Duke of York’s Picturehouse. They are a theater, but push out content unrelated to their core business but that content keeps their audience interested and coming back.

Comment on Engage Your Customers in Social Media; It’s Important by Bill Cokas

Bill Cokas — Thu, 04 Feb 2010 19:48:29 +0000

You raise some excellent points. By now I think we can accept that social media is here–if not to stay, then at least for the short term. And it warrants attention and experimentation. Does a funeral home need a Facebook page? Maybe not, so you approach these things on a case by case basis. I have a client who is ripe for a comprehensive social media program–everything about his business is visual and “conversation-oriented.” However, he has dismissed social media for two reasons: an acquaintance of his started a Facebook page (in an industry I find ill-suited to social media) and deemed it a “waste of time,” and one employee put up a Facebook page and has attracted only a minimal following in a few months. I hope we can get him to reconsider before a competitor comes in and claims his social media turf.

Comment on How Easy-to-Use Is Your Website? by Jenn

Jenn — Mon, 18 Jan 2010 14:17:16 +0000

@Josh – True, not all sites have the luxury of hiring a usability tester regularly, however basic usability testing can be done by employing a family member, an intern, or any employee who does not use the site process on a daily basis and is completely accustomed to the required steps. It may not be as thorough as hiring someone, but in a pinch, it will let you know where the glaring inconsistencies are.

Which, that’s better than nothing.

Comment on How Easy-to-Use Is Your Website? by Josh Gibbs

Josh Gibbs — Mon, 18 Jan 2010 02:21:51 +0000

I totally agree. Recently I needed to replace the belt in my vacuum cleaner. After a few minutes of Googling around, I decided to go to the manufacturer’s website. It was extremely easy to use.

However, some sites don’t have the luxury of usability testing on a regular basis. For them, it may be better to list their products on other sites that help market, sell, and follow up to customers. Sites like Amazon and Google Checkout are my top picks.

Comment on Colony Tire’s new website is ready for prime time. by нeжнaя

нeжнaя — Thu, 14 Jan 2010 23:40:05 +0000

Данный пост на самом деле помог мне принять очень нужное для меня решение. За что автору отдельное спасибо! С большим нетерпением жду от Вас новых постов!

Comment on Biggest Loser Holds Big Brand Power by Marie Duncan

Marie Duncan — Mon, 11 Jan 2010 20:26:20 +0000

Thanks for the pingback, Darryl; we’re glad you found this article conversation-worthy. Your comments add to my point about the Biggest Loser as a brand. Regardless of the show’s merits, or lack thereof, the conversation surrounding it continues, thus extending its marketing power. Whether or not you like the show, the Biggest Loser/NBC has built a strong brand.