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Strategic Insights Wins Silver Addy Award

In past years, Strategic Insights has had a strong showing at the local Addy Awards, sponsored by the Ad Club of the Triangle, bringing home multiple awards in various categories. 2008 was more of a “quality over quantity” type of year. Awarded a silver in the “public service” category was a billboard campaign the agency created for the Animal Protection Society of Durham. The APS not only adopts out homeless pets, but teaches “responsible pet ownership.”

Creative Director Bill Cokas says the idea for the billboards (viewable in the Portfolio section of our website), depicting people interacting with inanimate objects as substitutes for pets, was inspired by imagining what our world would be like without animals of any kind.

“Once you take animals out of the equation, it’s vastly different planet indeed. That’s the kind of impact you can’t ignore, whether you’re an animal lover or not,” Cokas said.

Even when our business is technology, it still comes down to people

Around here, a satisfied client isn’t necessarily “news,” since it’s a daily (if not hourly) goal of ours.  But every once in a while, a client articulates their satisfaction so eloquently, that we can’t help but bask in it ever so briefly.  And then of course, it’s back to work.  All that basking can leave other clients unattended.  What follows is a recent letter from a client regarding a website we had just completed.  And while we find pleasure in our own work, when we get feedback like this from a client, that’s just icing on the cake.

I am writing to express my appreciation of David Ford. I have worked closely with him and Sara Bryson on the design, development, and implementation of our new website, logosinc.com.

Strategic Insights was recommended to LOGOS by Cisco. Based on the Cisco partnership, I expected to have a website that was professionally & creatively designed. David delivered this and demonstrated his strong technical development & design talents.

What caught me by surprise was David’s style & approach. He represents your organization to your clients in a positive & collaborative way. He was responsive, informative, professional, articulate & made recommendations on content & layout.

In my career, I have never been responsible for an organization’s website design & deployment. There were many things that were new to me and terms that I was not familiar with. As I would inquire, David was patient & clearly explained things in a way that was easy for me to understand. He seemed to effortlessly find the balance when tactfully suggesting that maybe we shouldn’t pursue something that we were thinking of, as he supported his viewpoint with fact, examples, & alternatives. He never said “no,” he just helped me to understand the trade-offs. I depended on his experience & knowledge as I navigated through the project.

As we continue to take advantage of additional Cisco & Strategic Insights offerings, that build upon the SharedVue platform, such as Seminar Management, I will strongly request that David continues to be our technical point of contact. It was a positive & enjoyable experience working with David. He fostered a partnership between Strategic Insights & LOGOS.

Best Regards,
Pam

Strategic Insights Website Honored with Davey Award

Chosen from thousands of entries, Strategic Insights new website, unveiled eariler this year, has been honored with a 2007 silver Davey Award. Overseen by the International Academy of Visual Arts (IAVA), The Davey Awards are an international advertising competition that honors the achievements off smaller agencies with bigger ideas – precisely the positioning Strategic Insights has employed so successfully for years.

Creative Director Bill Cokas expressed his excitement over the recognition. “So many awards shows are weighted toward the bigger agencies with the bigger clients and open checkbooks. It’s nice to get those guys out of the mix once in awhile and turn the spotlight on what can be accomplished with a few powerful brains and a modest budget.”

The actual Davey Award will soon be on display in Strategic Insights lobby–alongside various Addys, Tellys, Silver Microphones and other trophies–and will be available for viewing and photo ops on a first-come first -serve basis.

Ya’ll Play Pretty

Some good advice for our new Congressional leaders comes from something I used to hear regularly while growing up in a small North Carolina town. The expression was, “Ya’ll play pretty now.” This admonishment was always delivered by a mother, grandmother or female in the household. I usually heard this on my way out the door to play with the other neighborhood boys as she knew roughhousing was usually the norm. This little piece of wisdom meant no fighting, pushing, bullying or other activities that usually led to one or more injuries, hurt feelings and finger pointing by the parents.

“Playing pretty” didn’t mean not competing on the baseball field or giving yourself up easily in tag but it asked us to be civil to one another and find a way to play together so we could all have a good time. The neighborhood bully-and there always was one-never quite got the message and typically wanted to stir things up to get his way and force the issue both physically and emotionally. Bullies wanted to break in line. They had to bat first and be the one feared by the other kids. They were usually bigger and stronger or at least talked tougher.

The problem is yesterday’s bully is today’s sap. Kids grow at different times and rates and a child who had always been the biggest in his class or neighborhood might be outgrown by others by a later age. Then, it’s payback time and that’s not what our mothers and grandmothers meant by “playing pretty.” I recall a bully in my sixth grade class that, as long as he was absent, our baseball game at recess would be great competition and we would discuss that last out or key hit throughout the rest of the day. On the days the bully showed up wanting to play, we seldom had those memorable experiences. Always the instigator, the bully caused the game and relationships to be based upon fear and intimidation.

One moral of this story is “playing pretty” most often results in something good happening such as a home run hit to win a pick-up baseball game, finding an arrowhead in the woods or just building relationships by messin’ around on a hot summer afternoon. So, does the one who has been bullied remember how rewarding it is to “play pretty” when he has grown to be 6-foot 3-inches with a 46 inch chest and has the opportunity to be the bully?

That’s the position we find ourselves in today as Democrats. Republicans have been the bully for the past 12 years and most certainly the last 6 years. During that time key issues were decided on a partisan basis and Democrats in Congress had little opportunity to even bring their bills to the floor for a vote. And why not, the Democrats did plenty of bullying prior to that in much the same manner and with as much acrimony as the Republicans.

It is said the Senate in not the same body it once was. While at one time most Senators had excellent relationships on both sides of the aisle, today there is much less trust outside their own parties. I can assure everyone “playing pretty” does not include choosing up sides and throwing rocks at one another and coming back the next day with the same sides and doing it all over again much as the Senate has done over the past few sessions. Sooner or later someone gets hurt and the kids on each side develop a real hatred and distrust of the other group.

Soon-to-be Speaker Pelosi, a mother and grandmother, has an opportunity to create a “ya’ll play pretty” atmosphere as our mothers and grandmothers did. As she meets with her fellow Democrats and the current administration to determine what legislation will come to a vote, will she be looking for payback or to re-create an attitude of competitive cooperation? Go ahead and call me an idealist but let’s hope she takes her cue from the southern grandmother by encouraging the “kids” in Congress to “play pretty now.”

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