Once again, the blog over at Boagworld.com has posted an excellent article that has me thinking. I highly recommend reading the entire piece, particularly since it deals in great detail over the importance of the designer’s roll of proper communication through the phases of a project.
While it may slow down the process at the start to make sure every phase of the project is explained thoroughly, it can save a project from going south due to assumptions and misconceptions made when clients need to “fill in the blanks” as to what happens next. Most importantly, communication is an essential tool to make sure we are providing the best experience during the project, and the best solution when it is complete.
So often, those on the designer end of the relationship assume the process is second nature to both ourselves and our clients. Some clients may be ones we have had a long-standing relationship with; some may have recently turned to us after working with another agency; others may be brand-new startups who are new to the process altogether. No matter which category a client fits in, they ALL benefit from clearly outlining each step the project will work through, AND explaining why we are asking the questions we are during each phase.
The next time you feel a client has reduced your roll to pixel pushing, review the communication you’ve had up to that point. Instead of just sighing and obliging, ask questions and get further feedback. Often times, a client’s desire to take over the roll of the designer is because there has been an assumption along the way, instead of an open dialogue.