Strategic Insights – We’ve Got Ideas

It is about federating large amounts of information but still making it understandable in large quantities.

I think most people aren’t getting the point of Google Buzz. Yes, right now it may seem annoying because everything is just popping up. People are asking “Doesn’t _______ already do this?”

The answer is yes, but what Buzz does do that nothing else does is aggregate everything together AND allow you to pick what you see.

With Twitter and Facebook, you get everything with no filters (aside from Twitter Lists). Google Buzz learns what you like and don’t like. After a while, even though everyone’s posts are constantly updated, you only get things you find relevant. So, Twitter, RSS, and other posts are made visible to you ONLY if you actually find them relevant.

Furthermore, the innovation of Google Buzz will drive other social networks to better organize content within their platforms. I believe that it is still overwhelming right now. That’s why “non-techies” view it as a time waster. Once there is an easier way to sift through the noise, I believe social networking and content sharing will boom with other audiences.

Will Google Buzz stick around? Probably not or at least not in its current state. Will it make a difference? At the very least, we will know what NOT to do.

What are your thoughts on Google Buzz?

Josh Gibbs (@jkgibbs) // Social Media Consultant // Strategic Insights