Comments on: Engage Your Customers in Social Media; It’s Important

By: essex website designers

essex website designers — Tue, 10 Aug 2010 14:28:32 +0000

Hello there

I work for a Website Designers in Essex, we’re very highly customer orientated, which made this article of interest.
I found some really good points here, informative and useful!

thanks alot.

By: Josh Gibbs

Josh Gibbs — Thu, 04 Feb 2010 23:07:50 +0000

I bet a big part of their dismay is also related to their lack of audience insight. They probably think that pushing out content about “their business” is the only option or simply cannot think outside that realm.

A good example is Duke of York’s Picturehouse. They are a theater, but push out content unrelated to their core business but that content keeps their audience interested and coming back.

By: Bill Cokas

Bill Cokas — Thu, 04 Feb 2010 19:48:29 +0000

You raise some excellent points. By now I think we can accept that social media is here–if not to stay, then at least for the short term. And it warrants attention and experimentation. Does a funeral home need a Facebook page? Maybe not, so you approach these things on a case by case basis. I have a client who is ripe for a comprehensive social media program–everything about his business is visual and “conversation-oriented.” However, he has dismissed social media for two reasons: an acquaintance of his started a Facebook page (in an industry I find ill-suited to social media) and deemed it a “waste of time,” and one employee put up a Facebook page and has attracted only a minimal following in a few months. I hope we can get him to reconsider before a competitor comes in and claims his social media turf.