Comments on: Biggest Loser Holds Big Brand Power

By: Alta Tart

Alta Tart — Thu, 30 Dec 2010 06:25:36 +0000

Good Website! I wondered if I could quote a portion of your web page and use a few things for a term paper. Please email me if that would be fine. Thanks

By: Marie Duncan

Marie Duncan — Mon, 11 Jan 2010 20:26:20 +0000

Thanks for the pingback, Darryl; we’re glad you found this article conversation-worthy. Your comments add to my point about the Biggest Loser as a brand. Regardless of the show’s merits, or lack thereof, the conversation surrounding it continues, thus extending its marketing power. Whether or not you like the show, the Biggest Loser/NBC has built a strong brand.

By: Darryl Jonckheere » Reality Television: May Contain Traces of Nuts

Darryl Jonckheere » Reality Television: May Contain Traces of Nuts — Mon, 11 Jan 2010 15:22:33 +0000

[...] reminded of these strange thoughts while drinking my coffee Saturday morning and commenting on an article that caught my eye, proclaiming the numerous marketing opportunities surrounding the lucrative [...]

By: Darryl

Darryl — Sat, 09 Jan 2010 17:37:44 +0000

The Biggest Loser is indicative of most current reality television theme shows. The subject matter, or premise, is overly sexed-up, heavily scripted and sensationalized with seemingly odd mixtures of contrasting personas designed to provoke the audience reaction. This is not authentic nor is it in my opinion entertaining.

Shows like The Biggest Loser demean people. It’s as though you’re watching a Jerry Bruckheimer movie or you’re amidst a horde of voyeuristic people who’s tendency is to stop and ogle a freakish train-wreck or car accident on the freeway.
Yeah, we all do it, and the show’s producers know very well this is intrinsic human behavior (to ridicule others).

So, capitalize on it from a marketing perspective? By all means yes.