Several months ago, President/CEO Reid Overcash was asked by “A Pirate’s Life for Me,” an Greenville-based, ECU Alumni-oriented radio show, to share his thoughts on Strategic Insights’ unique approach, Vibrant Brand Personality, or VBP. In the process, he was able to talk about other SI-related matters, our sister company SharedVue and, of course, ECU and his involvement on the Board of Visitors and beyond. You can listen to the entire program here.

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