http://wevegotideas.com/2009/08/06/how-to-use-your-agency-more-efficiently/ marketing and branding musings Tue, 07 Feb 2012 16:45:35 +0000 hourly 1 http://wordpress.com/ http://wevegotideas.com/2009/08/06/how-to-use-your-agency-more-efficiently/#comment-597 Fri, 07 Aug 2009 14:46:14 +0000 http://wevegotideas.wordpress.com/?p=372#comment-597 Finally, someone lays it on the line! I might add that in addition to “using your agency more efficiently,” savvy marketers should consider “using an agency at all.” We’ve seen lots of these efforts go in-house lately, with disappointing results. This falls under the “trust” heading above. It’s refreshing to work with companies who are secure in their own expertise, and willing to trust things outside it to others.

]]>