Comments on: What’s Your VBP? http://wevegotideas.com/2009/07/02/whats-your-vbp/ marketing and branding musings Tue, 07 Feb 2012 16:45:35 +0000 hourly 1 http://wordpress.com/ By: Bill Cokas http://wevegotideas.com/2009/07/02/whats-your-vbp/#comment-559 Sun, 05 Jul 2009 21:15:53 +0000 http://wevegotideas.com/?p=561#comment-559 Good point. I was (erroneously) assuming that one might not have a ready-made network to draw upon. We should all have our network on “simmer” these days, what with FB, Twitter, etc., Much easier to stay in casual touch, and that way you don’t magically appear on somebody’s radar with ulterior motives.

]]> By: Mark http://wevegotideas.com/2009/07/02/whats-your-vbp/#comment-558 Thu, 02 Jul 2009 19:28:23 +0000 http://wevegotideas.com/?p=561#comment-558 Good stuff here. I think the only item I’d push back on a bit is “firing up the network”. In my experience it’s far more effective to keep the your network warm all the time as opposed to just stoking it when you need it. Otherwise you’re almost guaranteed to have at least some folks–potentially vital contacts–think “gee, he only calls when he wants something” when you get in touch out of the blue after a few years of being off the radar.

We all use outlook or some sort of contact management tool these days. It may sound pathetic but schedule call dates with people in your network on a regular basis — even if it’s only a few times a year just to say hi or catch up. You’d be amazed at what some of those calls can lead to even if you aren’t looking for a job at the time.

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