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	<title>Comments on: Social Media: Don&#8217;t Be Scurr&#8217;d</title>
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	<description>marketing and branding musings</description>
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		<title>By: jhoysi</title>
		<link>http://wevegotideas.com/2009/06/02/social-media-dont/#comment-557</link>
		<dc:creator><![CDATA[jhoysi]]></dc:creator>
		<pubDate>Tue, 30 Jun 2009 15:16:41 +0000</pubDate>
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		<description><![CDATA[Plus, you should understand your role in the medium. A lot of companies are creating Social Media Policies for their employees, which is good, but they can be taken too far if there is too little understanding. 

The Associated Press, known for free speech, is one of those companies that recently went too far: http://mashable.com/2009/06/23/ap-social-media-policy/]]></description>
		<content:encoded><![CDATA[<p>Plus, you should understand your role in the medium. A lot of companies are creating Social Media Policies for their employees, which is good, but they can be taken too far if there is too little understanding. </p>
<p>The Associated Press, known for free speech, is one of those companies that recently went too far: <a href="http://mashable.com/2009/06/23/ap-social-media-policy/" rel="nofollow">http://mashable.com/2009/06/23/ap-social-media-policy/</a></p>
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		<title>By: Josh Gibbs</title>
		<link>http://wevegotideas.com/2009/06/02/social-media-dont/#comment-534</link>
		<dc:creator><![CDATA[Josh Gibbs]]></dc:creator>
		<pubDate>Wed, 03 Jun 2009 18:30:31 +0000</pubDate>
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		<description><![CDATA[What a lot of people do wrong with Twitter is limit themselves to that 140 characters. A lot of times, they forget they can link to other great Web tools that let them expand the conversation past Twitter&#039;s limitations (etherpad.com and tinypaste.com).

And you&#039;re right. It isn&#039;t for everyone. It is all about engaging the target on their turf. I think the teacher, and for that matter any business, that utilizes Twitter to engage the students on their turf will be much more successful than someone who tries to coral attention to a away from the audience&#039;s native environment.]]></description>
		<content:encoded><![CDATA[<p>What a lot of people do wrong with Twitter is limit themselves to that 140 characters. A lot of times, they forget they can link to other great Web tools that let them expand the conversation past Twitter&#8217;s limitations (etherpad.com and tinypaste.com).</p>
<p>And you&#8217;re right. It isn&#8217;t for everyone. It is all about engaging the target on their turf. I think the teacher, and for that matter any business, that utilizes Twitter to engage the students on their turf will be much more successful than someone who tries to coral attention to a away from the audience&#8217;s native environment.</p>
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