Strategic Insights – We’ve Got Ideas

As a brand marketing firm, Strategic Insights has been riding the digital wave since the web’s infancy. Designing and building websites has long been an in-house specialty, while many other marketing companies continue to outsource. The company has created effective and award-winning sites for SaaS-based tech companies, banks, restaurants, retail chains and government agencies. This marriage of marketing and technology has enabled the company to push the boundaries and solve other problems online.

Eaton Corporation, the global leader in electrical systems and components, recently needed a partner portal for its Power Quality division. Eaton awarded Strategic Insights the project after seeing similar partner portal work the company had done for Cisco and Salesforce.com. “Using .net, the latest javascript and Flash elements,” explained Chris Griffin, associate creative director, “we created a Power Advantage portal that serves as a central repository for training resources and marketing materials to enable their partner network.”

Griffin, an accomplished web designer, is consistently on top of trends and best practices, and is well-versed in the medium’s requisite programs and languages. An admitted “knowledge junkie,” his aggressive pursuit of technology has poised the company for even more ambitious projects. After delivering an acclaimed web-based solution for Cisco, Strategic Insights spun off a marketing technology arm, SharedVue, in 2007 and now offers marketing and design services to its sister company.

As another example, Hewlett Packard tapped Strategic Insights for a graphic interface for its content syndication solution, developed by SharedVue. “We provided a set of skins with a range of color palettes,” said director of web services David Ford, “so HP partners are able to mix and match a look to suit their individual websites.”

“If you’ve got a marketing challenge, online or off, we make it our business to solve it quickly and effectively,” Griffin said. “We’re lucky to have such a versatile and talented set of people ready to generate unexpected ideas. Given our passion for strategy, creativity and all things digital, there are no barriers here.”

Strategic Insights has added KH Advisors as a client.

KH Advisors is a corporate consulting firm based outside of Milwaukee, Wisconsin. With its expansion into the North Carolina market, the company was looking for help in establishing a positioning to differentiate its offerings from competing consultants. KH Advisors specializes in companies in need of a turnaround as well as companies looking to maximize their value in anticipation of a sale, employing a “Snap Shot Assessment” as a means of recommending further courses of action.

Strategic Insights worked directly with Ken Hammer, a KH Advisors principal, to determine the correct positioning for both the company and the current market conditions. Favoring a results-oriented message, Hammer selected the tagline “Bringing Goals within Reach.” Building further on the positioning, Strategic Insights developed a logo and graphic look for the company’s stationery, business cards and email blasts, and is currently working on collateral material to accompany the recently launched website.

“My audience is made up of bankers, lawyers and business owners–a pretty straight-laced bunch,” said Ken Hammer, “Strategic Insights found a way to reach out to them and package what I do in a compelling and visually engaging way to cement the KH Advisors identity on and offline. I’m very pleased with the results.”