Today’s media campaign doesn’t have to be built on expensive TV and print placements. Instead, companies can “earn” their media with creativity (gasp!) and a unique use of technology. With the wide array of social media marketing tools available, companies can find meaningful (and less expensive) ways to reach their consumer. Venture Capitalist Fred Wilson provides commentary on media trends at Advertising Age’s Digital Conference.
View the whole article: Agencies Need to Think More Facebook, Twitter, Less TV
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Chris Griffin
Josh Gibbs
Bill Cokas
Jenn Soloway
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