Strategic Insights – We’ve Got Ideas

If you have a website, you should have Google Analytics.  If you don’t, go install it.  I’ll wait.  Google Analytics provides invaluable information on who is using your site and how, allowing you to tailor content to meet your users needs and keep them coming back for more.  It should be a standard install item on any website out there.

To make monitoring your website stats even easier, Desktop Reporting offers Polaris, which brings the metrics to you.  It’s  a desktop widget that pulls down your metrics and stats for you in an easy-to-configure, easy-to-use format.  Using this cross-platform Adobe Air app, you can quickly and easily navigate through a handful of the most useful pre-defined reports for your site. There’s a free version for monitoring one website profile and a paid option for monitoring multiple profiles.

Let us know your experience – good or bad – with this app.

http://www.desktop-reporting.com/polaris.html

A recent article from the Google Retail Blog points out that in a down economy, marketers must change their strategy to compensate for consumers’ lack of confidence.

“It seems that everywhere I look, I am reminded that we are battling tough economic times. Whether watching the news or my favorite TV programs, reading content on the web, at the bus stop, or while reading magazines…I am bombarded with advertisements on how I can afford products and services in an economic time that rivals the Great Depression. Most advertisers seem to recognize that in order to keep sales up in a time when many are cutting “unnecessary” purchases, they must appeal to consumers where it counts the most…click here for full article.