
In the face of an economic crisis, giving away something for nothing may seem counter-productive. But a little goodwill toward others may be just the antidote for a society fed up with corporate greed and a perception that, among corporate execs, share price is king and little else matters.
Trendwatching.com offers a brilliant article on how giving, sharing and generosity in general may be the best way to get close to your customers.
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Gotta tell ya, Moe’s is higher in my mindset ever since they gave my whole family a free burrito each last week!
I can’t tell you how many full albums I have purchased just by sampling iTunes Free Song of the Week.