Spitting is gross, or so my mom always told me. Just a few hours ago, I posted on Twitter about a company called 23andMe.com. For a fee, this company will send you a test tube to spit in. After you send it back, you can log in to their site and “start exploring your genome.” Crazy, I know, but what’s crazier is a representative from 23andMe.com found my “blurp” (excuse me…blurb) and sent me a message within just an hour or so of my original post.
That’s why with today’s social media mayhem, simply sending out a customer survey isn’t going to cut it. There are tons of Twitter (search.twitter.com), blog , and other social network monitoring tools out there. So it is easy to find out what people are saying about your business by monitoring all the social media customers are conversing through. Too often businesses are afraid to listen to what their customers have to say. Don’t let rumors, complaints, and other nasty mentionings ruin you behind your back. Meet them head on! Find out why a customer is dissatisified and correct the problem. There’s nothing like a satisified customer to promote your business.
At the same time, monitoring your social media presence can also help boost employee moral. Eat up all the good stuff people are saying about your company. Nothing gets the staff more revved that good customer feedback. So don’t just spit on the idea of monitoring what people are saying about your business and products online.
The friendly folks here at Strategic Insights can help you manage that social media presence…for a small fee.
by Josh Gibbs, New Media Development
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