Like Chris said, the key take-away (or Strategic Insight) is to be patient and prevalent.

A timely, often posted-to, relevant blog can be enormously helpful in promoting a business and raising awareness. Conversely, a blog started with good intentions and then abandoned or otherwise poorly managed can promote the perception that the blogger doesn’t see the value in their own creation. This can reflect negatively on their business as a whole.

Blogging can, indeed, be an affordable way to promote your business and build a loyal customer base, but establishing, maintaining and growing a worthwhile blog requires a long-term commitment of time and effort to succeed. People looking to start a blog with an expectation of some kind of ROI should be aware of this. They may be better served by first asking themselves if they have the necessary resources to dedicate before pulling the trigger.